Leader

Whoever answers first gets the job.

Leader texts back every enquiry in seconds — from your ads, your website or a call you missed — and books the job into your calendar.

From $497 a month. Your first 10 leads are free — no card, no contract.

What your customer sees, whether they came from your ad, your website or a call you missed. Every reply goes out in your business's name.
  • Works with your ads and website
  • No app to learn
  • Set up in 20 minutes

How it works

Three steps, and you don't do any of them.

It's like having someone in the office who answers every enquiry the second it comes in, and never goes home.

  1. Someone enquires

    They fill in your Facebook or Instagram ad, send a message through your website, or ring while you're busy. Day or night.

  2. Leader texts them back in seconds

    From your business name, the way you would if you had a spare pair of hands. Friendly, and nothing like a robot.

  3. They get booked in

    It asks what they need, checks they're serious, and books a time you're actually free. You get the details.

It answers enquiries from

  • Facebook & Instagram adsEvery lead form, the second it's filled in.
  • Google adsLead form ads, plus people who click through to your form or call.
  • Your websiteContact and quote forms, answered straight away.
  • Missed callsTexted back before they ring someone else.
What changes for you?You keep your numberYou keep your calendarYou can read every message and take over any time

Free calculator

What are slow replies costing you?

Every ad lead, website enquiry and missed call that goes cold is a job somebody else gets. Six quick questions about a normal week, then your number.

Leader replies to your enquiries in seconds, has a real conversation, and books the job into your calendar — automatically. This calculator shows what slow replies are costing you right now.

Facebook and Instagram ad leads, website forms, emails. Anything that isn't a phone call.

Book a demo

Talk it through on a quick Zoom.

We'll show you how it would work for your business, and answer anything you want to ask. Leave your details and you'll get a text within seconds to pick a time.

  • A quick Zoom call, at a time that suits you
  • The text that books it comes from Leader itself — exactly what your customers would get
  • No card, no contract, no sales script

Pricing

One monthly price. No lock-in.

A lead is anybody Leader messages for you, from an ad, your website or a missed call. Australian dollars, monthly, and you can stop whenever you like.

Your first 10 leads are free, and you don't need a card for them.

100 leads

$497a month

$4.97 a lead

For a business doing a handful of jobs a week.

Start free
Most businesses

200 leads

$797a month

$3.98 a lead

For a busy trade, or a small team with a couple of vans.

Start free

300 leads

$997a month

$3.32 a lead

For a team where the phone does not stop.

Start free

Go over and it keeps answering. A business losing jobs because software hit a limit is the exact thing you're paying to stop. The extra leads land on the next invoice.

Questions

What people ask.

Does it work with my Facebook and Instagram ads?

Yes. You connect your Facebook page once, and every lead from your Facebook and Instagram lead ads comes straight to Leader, which texts them back within seconds. No more finding a list of leads days after they came in.

What about enquiries from my website?

Anyone who fills in a form on your website gets a reply in seconds: a text if they left a number, an email if they didn't. You forward the enquiry emails your website already sends you. No web developer needed.

What about Google ads?

If you run Google lead form ads, you paste a link and a key into the form once, and every lead comes straight to Leader and gets a text within seconds. Your other Google ads send people to your website or have them ring you, and Leader answers both of those too.

Do I have to change my phone number?

No. You keep the number on your van and your website. You dial one code into your phone once, and the calls you don't pick up come to us instead of going nowhere.

Do I need a CRM, or any of that?

No. Most people who use this have a phone, a calendar and a notebook. If you have a CRM that's fine, but nothing here needs one.

I don't know anything about AI. Is this going to be hard?

Setting it up is answering questions about your business: what you do, where you work, your hours, what you want to ask people. It takes about twenty minutes and you can do it in bits.

Will it say something stupid to my customers?

It only says things about your business that you've told it, and when it doesn't know something it says it'll find out rather than guessing. You can read every conversation, and step in whenever you want.

What if I want to take over?

One button. It goes quiet and the conversation is yours. There's also a stop button that turns the whole thing off, straight away, for everyone.

What happens when I book a demo?

You'll get a text within seconds to pick a time for a quick Zoom call. That text comes from Leader itself — it's exactly what your customers would get. On the call we'll show you how it would work for your business and answer whatever you want to ask.

How does the free trial work?

The first 10 leads it answers for you are free, and you don't need to put a card in. Everything is real: real replies to real customers, real bookings in your calendar. When the 10 are used up it stops answering until you pick a plan.

What if it books someone in when I'm not free?

It only offers times your calendar says are free, inside the hours you set, with as much notice as you ask for.

Stop losing jobs to whoever answered first.

Your first 10 leads are free, no card. You keep your number, your calendar and the way you already work.